Honest reviews of skincare, haircare, makeup, and fragrance brands.
Most people discover Soko Glam the same way: they fall down a Korean skincare rabbit hole, get overwhelmed by the options, and land on a site that actually explains what a toner does differently from an essence. That editorial clarity is genuinely useful, and it’s what built Soko Glam into the K-beauty retailer it is…
Clean beauty at drugstore prices sounds like it shouldn’t work, but Pacifica has been making that case since 1996. What started as a small fragrance line in Portland has grown into one of the most accessible vegan beauty brands in the US, stocked everywhere from Target to Whole Foods. For shoppers who want cruelty-free, vegan…
Laura Mercier has been a fixture in prestige beauty since 1996, and for most of that time, the brand’s reputation was built on products that genuinely delivered. The Translucent Setting Powder became a category classic. The Tinted Moisturizer has loyalists who’ve been buying the same tube for two decades. That kind of staying power doesn’t…
Sigma Beauty built its reputation on a simple premise: MAC-quality brushes at half the price. For a long time, that was basically true, and the beauty community rewarded them for it with fierce loyalty. The more complicated truth in 2026 is that Sigma still makes some genuinely excellent brushes, but quality consistency has become a…